Study programme Bachelor in Advanced Business Management, Option in Marketing-Communication 2011-2012
One year equals semester 1 plus semester 2 for a total of 60 ECTS credits.
Common course units
- Course unit Credit
- General management 6
- (upcoming) (Algemeen boekhouden) 2
- (upcoming) (HR-professional: rol en functie) 2
- Financial management 2
- Human resources management 2
- Marketing Management 2
- Project Management 2
- Professional skills 3
- Strategic management 3
- Course unit Credit
- Business project 30
- Course unit Credit
- European business law 3
Itinerary of choice Marketing-Communication
- Course unit Credit
- Audio-visual, printed and E-communication 4
- (upcoming) (E-communicatie) 1
- Audio-visual communication 1
- Printed communication 2
- Graphic design 3
- Marketing policy, strategic business policy & innovation 5
- (upcoming) (Internationaal innovatieproject) 2
- Marketing and strategic business strategies 3
- Sales management and Retail marketing 3
- Retail Marketing 1
- Sales management 2
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