Advanced Bachelor in Advanced Business Management, Option in Marketing-Communication

Developments in the world of marketing and communication are taking place in increasingly quick succession. As a result, demand for specialists within the various fields is also increasing. This one-year business-oriented course prepares you in a very practical way for your subsequent career.

In the first semester, lectures are given by specialist guest lecturers from the business world. In the second semester, you produce a business project under the guidance of your personal Leuven University College coach.

Is this programme right for you?

You've already obtained an economics-related bachelor's or master's degree with a focus on marketing or communication and want to specialise further. You also want to gain lots of practical experience during your course and acquire additional management skills.

We have the answer: interactive guest lectures, your own business project, various company visits, an international case competition and professional skills training sessions.

What will you learn?

The programme comprising strategic and international management as well as professional skills sharpens your general management abilities.

In addition, the course focuses on specific areas: innovative strategies and implementations in the field of marketing, sales and communication. The extensive graphic training allows you to start doing practical work immediately.

In order to put the knowledge you have acquired into practice, you spend a semester working on a business project. You choose the business and play a role in determining the objectives and planning of your project. At the end of the academic year, you present a defence of your project paper to a professional panel.

Where can you work?

This advanced bachelor's diploma puts you one step ahead in the job market. Creative enterprise and a sense of initiative are often the deciding factor in a recruitment process. This course gives you the edge. With your knowledge of general and international management, you stand more chance of landing a management role.

From day one, you're ready for a successful career in marketing or communication, thanks to your further specialisation and the practical experience gained during your project.

Want to continue studying?

After completing your advanced bachelor's programme, Leuven University College offers you the chance to obtain a master's degree at Coventry University (UK). You can start this without following a bridge programme, and with a number of exemptions. This additional degree improves your career prospects even more, especially in an international context.

Possible master's degrees

• MA Advertising and Marketing
• MA Marketing Management 

Study programme

You can view the study programme for this course here.

Enrolment

Convinced? Find out how you can enrol at Leuven University College.