Study programme | Leuven University College

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Study at Leuven University College

Study programme Marketing 2009-2010

Study programme option in Marketing:

One year equals semester 1 plus semester 2 for a total of 60 ECTS credits. The Educational and Examination Regulations provide you with more information on the split between semesters.

1st year bachelor degree in business management

marketing (1MK)

Compulsory course units

Course unit Credit
Comprehensive assignment I (S1) 3
Comprehensive assignment II (S2) 3
CT Dutch I (S1) 3
CT French English I (S1) 5
- English I (S1) 2
- French I (S1) 3
CT French English II (S2) 6
- English II (S2) 3
- French II (S2) 3
Economics and financial management (S1) 6
ICT (S1) 5
- Spreadsheets and data management (S1) 2
- Text software and presentation software (S1) 3
Introduction to marketing (S1) 5
Law and diversity (S2) 4
Market research I (S2) 4
Marketing mix I (S2) 3

Elective course units

Course unitCredit
- Itinerary of choice Accounting
- Accounting I (S1) 3
- Accounting II (S2) 4
- Financial aspects of a company (S2) 3
- Itinerary of choice Business Communication
- Communication policy (S2) 6
- General communication (S1) 3
- Itinerary of choice Marketing
- Marketing mix II (S2) 6
  - Distribution policy (S2) 3
  - Marketing communication - basic (S2) 3
- Itinerary of choice Paralegal Practice
- Criminal law (S2) 3
- Legal resources (S1) 3
- Liability law (S2) 4
Course unitCredit
- Itinerary of choice Marketing or Business Communication
- CT German/Spanish I (S2) 4
Course unitCredit
- not Business communication
- Commercial psychology (S1-2) 3

Students taking the option in Marketing choose German or Spanish as a third language.

2nd year bachelor degree in business management

marketing (2MK)

Compulsory course units

Course unit Credit
Advertising and graphic design (S3) 5
- Advertising (S3) 3
- Graphic design (S3) 2
Comprehensive assignment III (S3) 3
CT Dutch II (S3) 3
Internat. marketing week & Comprehensive assignment IV (S4) 4
- Comprehensive assignment IV (S4) 3
- International marketing week (S4) 1
Internet marketing (S4) 3
Market research II (S3) 5
Market research III (S4) 5
Sales policy (S4) 3

Elective course units

Course unitCredit
- Itinerary of choice Accounting
- Accounting III (S3) 6
  - Computer accounting (S3) 2
  - General accounting (S3) 4
- Financial analysis (S4) 4
- Itinerary of choice Business Communication
- Business marketing (S4) 3
- Press, PR and trade shows (S3) 3
- Itinerary of choice Marketing
- Marketing fields of application (S4) 5
- Marketing: special topics (S3) 3
- Telemarketing and direct marketing (S4) 3
- Itinerary of choice Paralegal Practice
- Criminology (S4) 3
- European studies (S3) 4
- Procedural law (S4) 3
Course unitCredit
- Itinerary of choice Accounting or Paralegal Practice
- Business marketing and quality management policies (S4) 6
- CT French English III (S3) 5
  - English III (S3) 2
  - French III (S3) 3
- CT French English IV (S4) 4
  - English IV (S4) 2
  - French IV (S4) 2
- Itinerary of choice Marketing or Business Communication
- CT Foreign languages (S3) 7
  - English III (S3) 2
  - French III (S3) 3
  - German II (S3) 2
  - Spanish II (S3) 2
- CT Foreign languages (S4) 6
  - English IV (S4) 2
  - French IV (S4) 2
  - German III (S4) 2
  - Spanish III (S4) 2
Course unitCredit
- Itinerary of choice Business Communication
- Graphic design & Media (S4) 6
  - Graphic design (S4) 3
  - Media (S4) 3
- Itinerary of choice Marketing
- Business marketing and quality management policies (S3) 5
- not Marketing
- Marketing mix II (S3) 4

3rd year bachelor degree in business management

marketing (3MK)

Compulsory course units

Course unit Credit
Comprehensive assignment V (S6) 6
Dissertation (S6) 7
Social legislation and business ethics (S5) 4
- Company ethics (S5) 2
- Social legislation (S5) 2
Work placement/Social entrepreneurship project and e-Portfolio (S6) 17
- e-Portfolio (S6) 1
- Work placement/Social entrepreneurship project (S6 16

Elective course units

Course unitCredit
- Itinerary of choice Accounting
- Management accounting (S5) 4
- Strategic marketing (S5) 6
- Itinerary of choice Business Communication
- Applied graphic design (S5) 4
- Market research IV (S5) 3
  - Database marketing (S5) 1
  - Market research IV (S5) 2
- Itinerary of choice Marketing
- Sales (S5) 3
- Strategic marketing: in-depth (S5) 4
- Itinerary of choice Paralegal Practice
- Special agreements and profession-related Topics (S5) 4
Course unitCredit
- Itinerary of choice Accounting or Paralegal Practice
- CT French English V (S5) 6
  - English V (S5) 3
  - French V (S5) 3
- Itinerary of choice Marketing or Business Communication
- CT Foreign languages (S5) 8
  - English V (S5) 3
  - French V (S5) 3
  - German IV (S5) 2
  - Spanish IV (S5) 2
Course unitCredit
- not Accounting
- Strategic marketing (S5) 6
  - Financial concepts and budgeting (S5) 2
  - Strategic marketing (S5) 4
- not Business communication
- Market research IV (S5) 5
  - Database marketing (S5) 2
  - Market research IV (S5) 3
- not Marketing
- Sales, telemarketing and direct marketing (S5) 5

Departmental ECTS Coordinator: Jan Van Hoe

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